Capital Funding prides itself in being the fastest and most reliable hard money lender for real estate investors. We were challenged to help design an identity that could modernize the brand and help it stand out over the rest of the industry.
We developed a logo system that could help visualize the three main areas where Capital Funding can help investors and developers most: Commercial, Residential, and Construction.
The icons are interchangeable within the brand’s visual identity, and can also be used to house photography for funded properties in the Capital Funding portfolio.
A simple primary color palette is complemented with secondary accent colors that allow for distinctions to be easily made between each vertical of their business.
The new brand identity reintroduces Capital Funding to the industry as a modern, forward-thinking competitor with the boldness, versatility, and speed needed to become a dominating force for years to come.