Dwell Wines

Branding the APPLEGATE VALLEY’S NEW GEM

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Idea

Oregon wines have seen a resurgence in the wine industry, as many Pinot Noirs from the region have captured national attention. Dwell Wines approached us to help them develop a brand identity and label designs that captured the meaning behind the Dwell brand: to create moments of togetherness over good wine.

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APPROACH

Less is more.

A clean, simple brand identity that lets the wine do the talking. The logo mark combines a chair with a glass of wine, symbolic of the relaxed,  low-key environment Dwell seeks to foment when enjoying their wine.

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Hand-illustrated grapevines adorn the label to honor the manual labor that goes into the wine. Handpicked sustainably-grown grapes, handcrafted wine that deserves the same handmade detailing of its grapevines.