TGI Fridays + Jamie Foxx

A Saucy Collaboration


A match made in flavor heaven. TGI Fridays and Jamie Foxx’s BSB Whiskey teamed up to develop a delicious new BBQ sauce and craft cocktails with a kick. Fridays challenged us to help showcase these new menu items in a fun new way.


Let’s get saucy.

We developed a campaign around the notion of getting saucy. This allowed us to make every piece revolve around the BSB-infused sauce and drinks in an effortlessly fun way, allowing Jamie to have fun preparing the food and drink alongside real Fridays servers.

We took every opportunity to show the food and drinks in all of their saucy glory. Even if it meant getting messy.

Social content was created using bite-sized scenes from our shoot to create quick saucy moments in people’s feeds.