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CELEBRATING PEOPLE OF ALL STRIPES
Insight
In their mission to help people of all stripes celebrate life’s moments, TGI Fridays challenged us to help develop a fresh approach to help launch their new Frijita flavors.
This meant rethinking what celebrating looks like, and focusing on celebrating people’s individuality and how different people identify to different flavors.
APPROACH
Let your flavor flag fly.
We recruited a mix of real people and a diverse, multicultural cast to show and celebrate true individuality of today’s America, and paired it with pride in feeling more closely tied to a certain type of flavor, which is an big part of everyone’s personality.
We took a new approach with the food photography as well, using a mix of real-life settings mixed with bright colors and interesting angles to give the food the focus it deserves.
Social posts and videos focused on introducing people to the new flavors and invited viewers to see which one speaks to them more.
